We love to serve looks that are easy to style with the clothes that are already in your closet. We curate collections that are generally timeless to reduce textile waste associated with fast fashion. Wear BlackEGO for years to come and influence the vibe in the room every time.

Our offerings include basic and transitional clothing that can be worn multiple ways or styled to create various looks, which allows you to wear the same outfit from work to happy hour, from the couch to on the go, and from church to chill so that you can minimize the need for separate wardrobe collections. We provide comfortable matching sets, casual dresses, basic tops and bottoms which transition well to accommodate various moods or occasions, pairs well with your existing wardrobe, and won’t quickly go out of style, so that you feel confident being authentically you in any setting.


Our mission is to empower humans to always be comfortable as their authentic selves and create a safe space to explore individualism, uniqueness, and diversity in a positive and stylish way by offering clothing that fits into any mood, style, and closet.


Our values are authenticity, individualism, love and respect.

Authenticity speaks to being genuinely yourself in an honest and true way; individualism speaks to rejecting the expectation of conforming to popular standards; love speaks to learning to embrace differences and hold them in a positive regard; respect speaks to accepting differences even when they are outside of your ideals.

These values nurture diversity, promote tolerance, and aim to help find comfort and confidence in displaying unique qualities at all times.

Brand Positioning

We are a brand of authenticity; We are honest, transparent, and want to be known for being real. That's why we continue to show realistic body types and spread positivity by urging our people to embrace differences and find beauty in perceived imperfections. We also communicate honestly to develop and maintain consumer trust. We offer clothing that can be worn nearly anywhere as the base of whatever style you create, so that you can curl up with snacks AND be the snack in the same outfit. We encourage you to stand up and let your authentic presence be known while exuding the utmost confidence at all times. Be you and operate in LOVE.

What's in a Name?

The Black EGO name came about in an organic way. We believe in empowering people to love themselves confidently. So when deciding the name for the business, we wanted to include a message for our people. The first thing that came to mind was the poem "ego tripping: there may be a reason why" by Nikki Giovanni, which is an anthem of black pride. Giovanni references history and geography hyperbolically to paint a picture of how powerful and accomplished a woman can be. Giovanni's celebration of confidence in the poem has inspired our founder Lalaunie Maiden since she first heard it recited as a child; and from that inspiration, BlackEGO was born.

Nikki Giovanni

Photo of Nikki Giovanni retrieved from Google images.